The Search for Content Affiliates


Are You Looking to Broaden
Your Affiliate Base?

If you're looking to broaden your affiliate program with more content-based affiliates you're not alone. We're seeing many of the Publisher Discovery users searching for just those types; whether it's pure content, opinionated bloggers or influencers with highly engaged audiences.

In these days where attribution modelling is becoming the norm in key market verticals, quality content affiliates are valued ever more highly. Working with content affiliates as strategic content partnerships will help you to achieve so much more than simply providing banners and links.

To help in your search, the 35 Top Tips download booklet has some great advice from some of the leading thinkers in our industry to help you.

The advice and tips are from some of the leading voices in the industry - to make that crucial difference to your affiliate mix. It's not just on the topic of content affiliates, you'll get advice on everything from starting up to keeping it fresh!

Some are simple tasks you can put in place immediately; others will take time to achieve. But, all will help you move your program forward to delivering great ongoing business from some quality affiliate partners.


Here's a few snippets from the download book to whet your appetitite!

Finding niche bloggers and influencers

As you'll know, bloggers make great affiliates because they already have a built-in audience that trusts their content. If the right blogger recommends your product with an affiliate link to your website, this trust factor will bring warm leads right to your doorstep.

But don’t just go after any blogger – the key is to find relevant bloggers whose audience is complementary to yours, to recruit them as affiliates. They don’t have to be a complete copy of yours - for a car hire merchant, a flights or rail affiliate could give a useful side audience to reach into.

Remember to ensure their blog has the appropriate ‘disclosure’ notice as well for transparency. Read more on this in the full ReferralRock article.

Curvy Fashionista Dress


Tap into Influencers

Influencers are so much more than the Kardashians and all those sports stars. The difference with influencers is that usually they prefer to work with on a fixed fee basis for promoting an advertiser. During 2020 the huge drop in fixed advertising budgets meant that many of these started looking to affiliate as a means to monetise their output - and have become content affiliates by another name. That has led to opportunities for performance marketers. 

Influencers’ audiences are usually highly engaged, and provide high quality visitors. Make sure that your program is set up with full attribution functionality to ensure referrals are rewarded at all stages of the funnel. You may also need to factor in a CPA with a fixed fee to gain an influencers’ attention. 

Read more in the download booklet

These are just a few snippets of handy advice in the booklet. It gives many more tips along with links to pieces by some of the brightest minds in the industry to add a little fresh and help you get back on track!

"Publisher Discovery’s 35 Top Tips for Affiliate Managers is a must-read for anyone looking to create or enhance a fledgling affiliate program. Not only does it address many of the questions and concerns a program manager is likely to encounter, but it deftly answers them while sharing the stage with some of the best and brightest in the industry..."
"If there’s a better resource to help you get started on the road to affiliate success, we haven’t found it yet. Consider this an essential download and get your copy now!"

Jamie Birch, Founder/CEO JEBCommerce

Meeting up again

You've probably noticed that live affiliate events are starting up and should help us all to pick up - and hopefully find loads more fresh ideas to build a stronger program. See the latest dates on Affiliate Conferences > - next up of course is PI Live > - we look forward to meeting you there!

PI Live affiliate conference

Other Resources

Feel free to access our other freely available resources to help on your journey.

Affiliate Podcasts > - Collection of affiliate podcast publishers

Chrome Browser Extension > - Free to use - with option to see more details

Affiliate Networks | Global Insights > - Global survey of affiliate networks' share of market

Affiliate Glossary > - A brief guide to the dozens of affiliate-specific terminology, so you can sound like an old hand from the start!


Chris Tradgett

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