Affiliate marketing research has show that the industry is generating around 16% of all ecommerce sales globally.
During 2020-21 changes across digital marketing have meant that this focus has become increasingly important. It’s a figure that has grown at different rates across different markets. Affiliate marketing spending in the U.S. alone is expected to reach $8.2 billion by 2022 - with over 80% being D2C.
Many of these changes have been showing within Publisher Discovery's data.
Our research has shone a light on several of these changes which we have gathered together in the first of a series of reports. This report shows:
- Top 25 Networks' global share by number of affiliate websites
- Top 25 Networks' global share by number of affiliate links
- Networks' share of publishers across market verticals
This first report examines the relative share of this market managed by each of the network and technology players. It also introduces the research we are carrying out to deliver increasingly detailed analysis for Publisher Discovery users.
As an independent data provider, Publisher Discovery is uniquely placed to provide analysis and affiliate networks intelligence on a global scale. This initial report is based on our overall index of over 3.5 million publisher websites, which link to 550,000 advertiser programs via 2.7 billion links.
It is the first in a series providing insights into the relationships that publishers have with affiliate networks (and of course their advertisers) across our world view.
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Global Affiliate Network Insights
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...you'll also be first to see the next in the series when it's published.