Recently our CMO, Chris Tradgett was interviewed by Rick Magennis on the subject of recruiting affiliates. Rick is the founder of Affiliate Management Expo which is coming up in February.
They talked about how brands and affiliates have changed during 2020 and how a focus on quality over quantity in recruiting is more important than ever. What makes this conversation really interesting is that they shared thoughts about improving the recruitment process and common mistakes of brands in recruiting affiliates.
DADI Awards Nomination 23 Oct, 2020 Tom Bourne 3 min read We are very pleased with our recent nomination for the DADI Awards 2020, jointly with Master of Malt and their network, Affiliate Future. The prestigious ‘Drum Awards for Digital Industries’ are a key event on the media calendar and we’re very pleased to be included. […]
Getting the right infrastructure and program tracking is one of the most important aspects of an in iGaming affiliate program’s success. The foundation on which you build your “affiliate house” plays a key role in how you monetise and deliver ROI in this channel.
There have been many changes and innovations in this sector across the past decade which I’ll explain in more detail below. It’s key to plan for the future when considering your affiliate technology and the plug-ins that you can use to maximise it’s performance and growth.
Focus on Countries 21 Jul, 2020 Tom Bourne 3 min read Update: Focus on Countries to Expand Your Reach We’re excited to announce another platform update – with a filter to focus on Countries. This adds to the recent major platform update which added the view of affiliates by Vertical. This new filter tool lists all the Countries […]
Recruitment Tools Now Available Via TUNE 10 Jul, 2020 Tom Bourne 3 min read Finding Your Ideal Partnerships We are very excited to announce the Publisher Discovery partnership with TUNE. This enables all advertisers on the TUNE Partner Marketing Platform to have access to innovative affiliate recruitment and engagement tools, to grow their affiliate programs more […]