New Partnership with Everflow

New Partnership with Everflow 20 Sep, 2021 Tom Bourne 3 min read Publisher Discovery + Everflow We are extremely excited to announce our partnership with Everflow, the ‘Smarter Partner Marketing and Tracking Platform’. Everflow was the vision of the team who’d already built and exited an early web business. They saw the need for a […]

Partner Recruitment Innovation for Partnerize

Partner Recruitment Innovation for Partnerize 20 Jul, 2021 Tom Bourne 4 min read Exclusive Integration with Partnerize Leads Industry on Partner Marketing Recruitment and Activation We are excited to announce an integrated partnership with the leading SaaS partnership automation provider, Partnerize, setting the industry standard for simplified partner recruitment and activation among SaaS providers. The […]

Evolution of Recruiting Affiliates

Recently our CMO, Chris Tradgett was interviewed by Rick Magennis on the subject of recruiting affiliates. Rick is the founder of Affiliate Management Expo which is coming up in February.

They talked about how brands and affiliates have changed during 2020 and how a focus on quality over quantity in recruiting is more important than ever. What makes this conversation really interesting is that they shared thoughts about improving the recruitment process and common mistakes of brands in recruiting affiliates.

DADI Awards Nomination

DADI Awards Nomination 23 Oct, 2020 Tom Bourne 3 min read We are very pleased with our recent nomination for the DADI Awards 2020, jointly with Master of Malt and their network, Affiliate Future. The prestigious ‘Drum Awards for Digital Industries’ are a key event on the media calendar and we’re very pleased to be included. […]

Affiliate Tracking in iGaming

Getting the right infrastructure and program tracking is one of the most important aspects of an in iGaming affiliate program’s success. The foundation on which you build your “affiliate house” plays a key role in how you monetise and deliver ROI in this channel.

There have been many changes and innovations in this sector across the past decade which I’ll explain in more detail below. It’s key to plan for the future when considering your affiliate technology and the plug-ins that you can use to maximise it’s performance and growth.