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Author: Tom Bourne

Affiliate Tracking in iGaming

Getting the right infrastructure and program tracking is one of the most important aspects of an in iGaming affiliate program’s success. The foundation on which you build your “affiliate house” plays a key role in how you monetise and deliver ROI in this channel.

There have been many changes and innovations in this sector across the past decade which I’ll explain in more detail below. It’s key to plan for the future when considering your affiliate technology and the plug-ins that you can use to maximise it’s performance and growth.

Focus on Countries

Focus on Countries 21 Jul, 2020 Tom Bourne 3 min read Update: Focus on Countries to Expand Your Reach We’re excited to announce another platform update – with a filter to focus on Countries. This adds to the recent major platform update which added the view of affiliates by Vertical. This new filter tool lists all the Countries […]

Recruitment Tools Now Available Via TUNE

Recruitment Tools Now Available Via TUNE 10 Jul, 2020 Tom Bourne 3 min read Finding Your Ideal Partnerships We are very excited to announce the Publisher Discovery partnership with TUNE. This enables all advertisers on the TUNE Partner Marketing Platform to have access to innovative affiliate recruitment and engagement tools, to grow their affiliate programs more […]

New Investment to Drive New Technology

New Investment to Drive New Technology 03 Jul, 2020 Tom Bourne 3 min read New investment to reduce the scourge of poorly targeted online ads Publisher Discovery are excited to announce a new investment of £800k from a consortium of investors led by specialist technology investor Par Equity. Highly Commended at the 2019 Performance Marketing […]

Affiliate Recruitment Techniques

Affiliate Recruitment Techniques 18 Nov, 2019 Tom Bourne 4 min read The Toughest Task in Affiliate Management Affiliate recruitment is one of the most time-consuming and hardest parts of managing your affiliate programme. That was the key motivation for developing the Publisher Discovery platform. With the advances in machine learning, we knew that it was the […]