Exclusive Integration with Partnerize Leads Industry on Partner Marketing Recruitment and Activation
We are excited to announce an integrated partnership with the leading SaaS partnership automation provider, Partnerize, setting the industry standard for simplified partner recruitment and activation among SaaS providers.
The Publisher Discovery integration will be available in the Partnerize platform’s Discover recruitment and activation engine. The additional data will provide marketers with unrivalled competitive intelligence and granular audience insight. Partnerize clients will now get access our database of over 3.5 million content, loyalty and coupon partners, enabling marketers to find and convert their target audience at scale.
“Uncovering prospective partners that map to shared consumer attributes is a manual task, one that legacy affiliate networks have yet to automate,” said Matt Gilbert, Partnerize CEO.
“With Partnerize, finding, recruiting and activating a diverse group of partners is programmatic. Our integrated partnership with Publisher Discovery enriches the supply side database available in-platform and is yet another evolutionary milestone in improving the relevancy of partners in the broader ecosystem.”
Publisher Discovery joins Partnerize’s existing influencer and content discovery solution ecosystem, further demonstrating the organization’s commitment to category innovation. In 2020, content partners experienced a year over year revenue increase of 75% with Partnerize, validating the partner type’s contribution and demonstrating their role as a key contributor to dynamic partner programs.
As of Q3 2021, marketers leveraging Discover will have expanded access to the broader digital ecosystem for enhanced partner diversification capabilities. The integrated Publisher Discovery data in the partner discovery and activation functionality will enable marketers to easily automate optimisation of their performance-based partnerships at scale to create critical operating leverage.
The partnership also facilitates richer opportunities for partners to secure revenue streams by monetising content with the increasing number of brands investing in the channel.
The Partnerize Integration
This new integration will provide marketers with:
- Transparency into best-match partners with real-time reach and social footprint data for more than 3.5MM global publishers
- Workflow automation that affords imperative operating leverage for achieving omnipresence across target audiences
- Competitive intelligence for targeting high-quality performers with insight into partner/brand relationships across verticals
- Limitless, AI-driven recruitment and activation capabilities that scale
- Precision search criteria that uncover the right partnership opportunities to expand reach, convert new audiences and drive higher customer lifetime value
Our CMO, Chris Tradgett has said: “Driving profitable growth starts with cultivating relevant, mutually beneficial partnerships - a core tenet of Publisher Discovery. Partnerize’s shared vision for scalable discovery, recruitment and activation of right-fit partnerships made the decision to create a SaaS provider exclusive partnership easy. We’re excited for the efficiencies that our integration will create in driving optimal business outcomes for growth marketers.
Partnerships Drive Growth
This integration with Partnerize demonstrates the strength of the Publisher Discovery data, and the value seen by our partners. As well as our industry leading affiliate and partner recruitment platform and the associated Chrome extension, we also have bespoke integrations with an increasing number of affiliate network and technology partners.
This latest integration with Partnerize takes our data to a wider global userbase via the industry's leading SaaS partner automation platform. We're looking forward to seeing this partnership develop further.
About Partnerize
Partnerize is acknowledged as the global leader in partnership automation. The Partnerize platform is the only of its kind to deliver a fully integrated, comprehensive suite of discovery, recruitment, optimization, payment, brand safety and fraud prevention capabilities for marketers seeking a high transparency, scalable subsidy to alleviate pressure on their unit economics as a result of over dependence on primary sales and marketing channels.
Supported by unrivalled service and support program, Partnerize empowers marketers to control their entire partnership marketing lifecycle—all on a single platform. Headquartered in NYC, Partnerize retains offices in Australia, United Kingdom, Japan, San Francisco, Philadelphia and Wilkes-Barre. For more information on how Partnerize helps turn your partnerships into a profit center, please visit Partnerize.
Tom Bourne
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