10 Tips to Get the Basics of Affiliate Recruitment Right 30 Sep, 2021 Chris Tradgett 8 min read This post is based on a conference session at the recent PMA Fall Conference titled “Getting the Basics of Affiliate Recruitment Right” You can read more on the PMA below, and access all the recordings from the […]
Tag: Affiliate Program
The Search for Content Affiliates
The Search for Content Affiliates 01 Sep, 2021 Chris Tradgett 5 min read Are You Looking to Broaden Your Affiliate Base? If you’re looking to broaden your affiliate program with more content-based affiliates you’re not alone. We’re seeing many of the Publisher Discovery users searching for just those types; whether it’s pure content, opinionated bloggers […]
Keeping an Affiliate Program Fresh
Keeping an Affiliate Program Fresh 23 Aug, 2021 Chris Tradgett 5 min read How is your Affiliate Program Performing? In such a dynamic industry as affiliate, it’s always tough to keep your program fresh. That is important to retain the interest and support of your existing partners as well as for attracting new affiliates. If […]
Affiliate Tracking in iGaming
Getting the right infrastructure and program tracking is one of the most important aspects of an in iGaming affiliate program’s success. The foundation on which you build your “affiliate house” plays a key role in how you monetise and deliver ROI in this channel.
There have been many changes and innovations in this sector across the past decade which I’ll explain in more detail below. It’s key to plan for the future when considering your affiliate technology and the plug-ins that you can use to maximise it’s performance and growth.
Affiliates and Brand Building
Affiliates and Brand Building 27 Aug, 2020 Chris Tradgett 6 min read Recently Chris Tradgett was in conversation with Simon Akers of Archmon in a webinar. We’d previously discussed how affiliates can be a key component in building a brand – and thought it would be the perfect subject for an online session. The Webinar was streamed […]