Should Sales or Marketing Manage Affiliates?

Should affiliate marketing be moved out of marketing completely? As any area of performance is naturally based on a cost of sale, it is even more pertinent to argue that it should be managed under Sales – rather than as a Marketing spend.

Publisher Spotlight – Redu

Here’s our latest Publisher Spotlight on Redu, a growing publisher which has brought some exciting developments to the affiliate space.
The Publisher Discovery platform is all about helping program managers to find new affiliates. More importantly it’s about finding the most relevant affiliates to recruit.

Publisher Spotlight: The Curvy Fashionista

Our platform is all about helping you find affiliates – more importantly it’s about finding the most relevant affiliates to recruit. The platform provides outline affiliate analysis, including social and email details; as this is a relationship industry, it pays dividends to understand publishers more fully. That’s what led us to plan this series of interviews.

Publisher Spotlight: Weather2Travel

Publisher Spotlight: Weather2Travel 17 Aug, 2020 Chris Tradgett 7 min read We introduce you to the leading affiliates Our platform is all about helping to find you affiliates – more importantly it’s about finding the most relevant affiliates to recruit. The platform provides outline affiliate analysis, including social and email details; as this is a […]

Publisher Spotlight – Finder UK

Publisher Spotlight – Finder UK 27 Jul, 2020 Chris Tradgett 7 min read We introduce you to the leading affiliates We are always being asked how to find affiliates; the more important question is how to find the most relevant affiliates. Publisher Discovery is designed to do exactly that. The platform provides outline affiliate analysis, […]