Contacting Affiliates – The First Step 18 Mar, 2021 Emma Outerbridge 3 min read There are many ways of contacting affiliates… If you’ve researched this subject to pick up tips from other affiliate managers, you’ll know that, along with finding new publishers, contacting affiliates is one of the toughest parts of managing an affiliate programme. […]
Tag: Affiliate Recruitment
Evolution of Recruiting Affiliates
Recently our CMO, Chris Tradgett was interviewed by Rick Magennis on the subject of recruiting affiliates. Rick is the founder of Affiliate Management Expo which is coming up in February.
They talked about how brands and affiliates have changed during 2020 and how a focus on quality over quantity in recruiting is more important than ever. What makes this conversation really interesting is that they shared thoughts about improving the recruitment process and common mistakes of brands in recruiting affiliates.
DADI Awards Nomination
DADI Awards Nomination 23 Oct, 2020 Tom Bourne 3 min read We are very pleased with our recent nomination for the DADI Awards 2020, jointly with Master of Malt and their network, Affiliate Future. The prestigious ‘Drum Awards for Digital Industries’ are a key event on the media calendar and we’re very pleased to be included. […]
Affiliate Analysis for Black Friday 2020
Record Breaking Cyber Weekend Predicted
online shoppingMost forecasts are predicting this year’s Black Friday and Q4 generally to break all records. Almost all markets and verticals have seen ‘unprecedented’ changes in the ecommerce and general retail landscape. The global pandemic has forced changes to retail consumer behaviours and retailer responses alike. Our upcoming report will cover this with valuable affiliate analysis that will help in developing actionable tactics to make the most of the Black Friday.
Recruiting Affiliates in Travel
2020 has been a particularly cruel year for the travel industry. In a recent webinar on recruiting affiliates in the travel vertical, Chris Tradgett shared some recent feedback on the challenges and opportunities facing this sector as we head into 2021. This was based on conversations with publishers and advertisers in the travel vertical gave some valuable insights.