PMA Spring Conference

PMA Spring Conference 07 May, 2021 Emma Outerbridge 4 min read The PMA Spring Connect Conference  Recently we had the pleasure of hearing from over 20 leading speakers in the affiliate marketing industry. The event was the Spring Conference “Connect” organized by the PMA – the Performance Marketing Association. Leading Speakers Keynote speakers the headed […]

Keep Optimising Affiliate Management Special

Keep Optimising Affiliate Management Special 06 May, 2021 Chris Tradgett 1 min read Wide Ranging Conversation on Affiliates I had the great pleasure of sharing time with some great friends in the industry, on a Keep Optimising affiliate special webinar. Chloe asked some really insightful questions, partly drawn from the four Podcasts recorded during April, […]

Contacting Affiliates – The First Step

Contacting Affiliates – The First Step 18 Mar, 2021 Emma Outerbridge 3 min read There are many ways of contacting affiliates… If you’ve researched this subject to pick up tips from other affiliate managers, you’ll know that, along with finding new publishers, contacting affiliates is one of the toughest parts of managing an affiliate programme. […]

Affiliate Management Podcasts

Affiliate Management Podcasts 16 Mar, 2021 Chris Tradgett 3 min read Sharing Affiliate Knowledge Podcasts have grown enormously in popularity over recent years and even more so during the period of lockdowns since last March. The focus on exercising alone has meant we all have more time for listening – podcasts are the ideal medium. […]

Should Sales or Marketing Manage Affiliates?

Should affiliate marketing be moved out of marketing completely? As any area of performance is naturally based on a cost of sale, it is even more pertinent to argue that it should be managed under Sales – rather than as a Marketing spend.