Engaging With Weight Loss Affiliates
Which affiliates Perform Best?
If you're already managing a successful program in the health and weight loss niche, you'll have analysis on what type of partners are driving volume - and which are driving conversions. So it's not a simple question.
Affiliates driving high volumes are likely to be the most valuable, so long as quality of the traffic is monitored. Over the past year or so many consumers have developed the lockdown belly, so now the world is opening up, more are looking to start a weight loss program.
For affiliates, there are plenty of resources to discover new programs to promote. For program managers of course apart from digging into keyword search, the best resource is to use tech tools like Publisher Discovery of course!
It's important to discover and work with niche affiliates with engaged audiences - so largely content driven. Don't ignore other channel specific affiliates such as PPC or email, as they can be tactically very useful partners. Also, don't ignore potential partners in other verticals - for instance, affiliates such as The Curvy Fashionista will have a proportion of their audience interested in weight management.
The Affiliate Relationship
One of the most common questions we see being asked is 'how can I hire affiliate marketers'. This is actually not far from a reality. If you're looking to engage with the best performing affiliates, you should be considering as hiring a specialist consultant. Starting from that viewpoint helps an affiliate manager to consider this as a business partnership rather than a media buy; a common trap to fall into.
Most are indeed channel specialists, whether as SEO affiliates, PPC affiliates or content publishers of varying types, which can include health professionals, bloggers and influencers. All are effectively performance based consultants backing up all your other channel activity. You should think of affiliate not as a channel but more a business model!
Find your new weight loss affiliates with Publisher Discovery
As mentioned above finding quality content affiliates is the hardest tasks for a program manager. Publisher Discovery has been built specifically to take the pain out of finding new affiliates for weight loss programs - or for any vertical.
This list of affiliates is directly from Publisher Discovery vertical Weight Loss view. Take a free trial and take a look at their advertiser partnerships, social links - and then contact them directly to recruit them.
In your 7-day trial you will be able to:
- search through thousands of new relevant affiliates
- understand their marketing style
- see which are promoting your competitors, and
- create a Gap Analysis against your own program.