Why Ecommerce Players Need Affiliates

Why Ecommerce Players Need Affiliates 24 Nov, 2021 Chris Tradgett 8 min read What’s the Importance of Affiliate Marketing to Ecommerce? The start of 2020s has been a pivotal moment for retail as ecommerce has outperformed the high street. We’ve seen newspaper reports since 2014 heralding that retailers were abandoning the high street and moving […]

Affiliate Analysis for Black Friday 2020

Record Breaking Cyber Weekend Predicted
online shoppingMost forecasts are predicting this year’s Black Friday and Q4 generally to break all records. Almost all markets and verticals have seen ‘unprecedented’ changes in the ecommerce and general retail landscape. The global pandemic has forced changes to retail consumer behaviours and retailer responses alike. Our upcoming report will cover this with valuable affiliate analysis that will help in developing actionable tactics to make the most of the Black Friday.

Finding Toys Affiliates

We recently gave a live demo looking at how to find Toys & Games affiliates. The Publisher Discovery platform makes this really easy – and makes it easy to recruit them.

In the demo, which we recorded, Chris Tradgett talked through the opportunities facing affiliate managers. With the trends moving towards online retail, a 25-35% growth in online sales is being predicted for this Q4. In the Toys & Games vertical this is compounded by the prediction that 43.4% of UK toys & games sales will be made online by 2022.

Planning Christmas in July

Planning Christmas in July 14 Aug, 2020 Emma Outerbridge 2 min read How to Plan for a Successful Q4 The world has changed a lot since Christmas 2019 – and that may mean we need to plan differently. In ecommerce, you really need to be asking “how can I  plan for ‘Christmas in July’“. We […]