We introduce you to the leading publishers
This Publisher Spotlight introduces the innovative Envolve Tech, the ecommerce software.
This series of interviews was based originally on a comment by a customer interested in a more in-depth understanding of different affiliates.
The Publisher Discovery app provides outline affiliate analysis, including social and email details to give you more than the simple domain url. This is a relationship industry so it pays dividends to understand publishers more fully and there are links to a few other interviews below.
Can you introduce yourself and your websites?
At Envolve Tech, we’ve developed a unique virtual shopping assistant, which uses our own machine-learning algorithms to provide contextual recommendations to customers who visit your website - essentially acting as a sales representative that sits within the chat vertical, providing an engaging new sales channel as well as helping users find what they need across a range of customer service questions.
Research shows that 60% of online enquiries are missed sales opportunities - and that’s where we come in, plugging the gap across, driving sales and increasing customer engagement.
As an affiliate plugin, the best news is, it’s completely free to set up and get going. You simply pay your agreed publisher commission as you would to any other publisher for all the new sales we help you convert through our technology.
What was the driver behind developing Envolve?
At Envolve Tech, we’ve developed a unique virtual shopping assistant, which uses our own machine-learning algorithms to provide contextual recommendations to customers who visit your website - essentially acting as a sales representative that sits within the chat vertical, providing an engaging new sales channel as well as helping users find what they need across a range of customer service questions.
Research shows that 60% of online enquiries are missed sales opportunities - and that’s where we come in, plugging the gap across driving sales and increasing customer engagement.
As an affiliate plugin, the best news is, it’s completely free to set up and get going. You simply pay your agreed publisher commission as you would to any other publisher for all the new sales we help you convert through our technology.
What vertical sectors are most relevant for your technology?
There’s very few retailers that wouldn’t benefit from using the technology. Since pivoting into the performance marketing space in 2019, we’ve grown from having 10 to over 100 live clients across globally, ranging from Health & Beauty, Fashion and gaming through travel, homeware and entertainment.
Since going through the 100 client-mark, we’ve also started to see how the data can be used by our clients - they can see what their users are asking, how they’re interacting with the technology and start to build out deeper insights as they go.
How have you financed growth?
We’ve got a strong range of shareholders, many from within the industry, that have backed the company. As we grow, so we’re seeing more organic financing.
What are the most important questions a merchant should ask?
We start with the site’s content and the FAQs - and then use the datafeed to link that to recommendations. We’ve obviously built the tech out a great deal, and work very closely with our merchants to first build a strong chatbot to add to their site, then follow on with retraining that bot as the questions flow.
It’s also worth noting that we work well even if the merchant already has a live chat - we sit in front of it and handover to live chat when we recognise that the user needs to ask more pertinent questions that we can’t answer.
This reduces the customer service queries to only those that are very specific - saving the merchant a lot of time in answering the standard queries of their users, while we turn those relevant queries back into a sales opportunity.
What is the best piece of advice you can offer someone new to affiliate management?
Don’t be afraid to test new technologies in the space and take advantage of the affiliate model as it’s a low risk marketing strategy.
At Envolve Tech, we’ve positioned our commercials to reflect exactly this - there are no setup fees, no contract or monthly subscription. We take your standard network commission for every sale we generate for our clients, and it’s all tracked within their affiliate network for complete transparency.
About Emma & Envolve
Emma founded the company because she is totally passionate about putting customers first when it comes to advertising.
After seeing the 30th dolls house banner advert – the week after buying one – she knew something had to be done. Not only are advertisers wasting money but she believes consumers now expect to receive content that is relevant and driven by their engagement with a brand.
ABOUT PUBLISHER DISCOVERY®
Read more about our affiliate discovery and recruiting tools in the shopping market vertical in Finding Shopping Affiliates. These ‘Publisher Spotlight’ articles focus on different affiliate website examples, covering a variety of business models and promotional types.
You can see more about Publisher Discovery in our About Us page. Our leading AI-driven affiliate discovery and recruitment tool can help any advertiser find new affiliates – like Redu – to grow their program.
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