Publisher Discovery app ‘Highly Commended’ at PM Awards

Published by Chris Tradgett 1 April, 2019

We’re very pleased to share news that Publisher Discovery’s Cloudfind AI-driven recommender achieved ‘Highly Commended’ in the category ‘Best use of AI and Machine Learning‘ at the Performance Marketing Awards, in association with Affiliate Future.

Matthew Byrne and Tom Bourne at the awards ceremony

The awards ceremony was held in its customary venue of the Grosvenor House Hotel, in Park Lane, London with over 2000 attendees from across the performance marketing industry.

The app helps their merchants to identify potential affiliates within the network via an AI driven app, which uses machine learning to understand their preferences for recruitment. Initial results shared with the judges showed a huge saving in time spent finding and recruiting affiliates, one of the most difficult tasks in an affiliate manager’s role.

This was the first year that this category has been contested, with some very strong submissions from Sizmek Poland, Huawei and Tradedoubler – and the winner, Increasingly. To have achieved the ‘Highly Commended’ reinforces the advanced tech we are providing and the proven results when applied to affiliate recruitment.

Highly Commended for 'Best use of machine learning / AI'

We look forward to announcing further developments in the application of the technology over coming weeks – if you want to be kept up to date with the latest tech, just get in touch or follow us.

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