Big Increase in Data
Our tech team have recently put in place a number of changes in the way that data is gathered. This has meant that we are now indexing even more publisher websites giving users access to increased numbers of affiliates and influencers. We have added over a million new affiliate websites, lifting the total from two million to over three million; literally millions of partner opportunities.
This data growth is across all geos and verticals to support our global user base. With the tech developments, we have also delivered an improvement in app response with improved overall performance.
We are now working with an increasing number of partners to make our tools available to their advertisers. These include many of the leading network and SaaS platform partners, helping merchants find new opportunities. Partners such as Affiliate Future, TUNE, Everflow and now LinkConnector to provide merchants with an enhanced affiliate discovery function. This enables their merchants to expand their relationships with affiliates, influencers and broader media partnerships.
Michael Cole, VP of Marketing at Everflow said “It’s exciting to see the rapid evolution of affiliate marketing into the broader inclusive category of Partner Marketing. This evolution, plus platform advancements, has opened up the amount of partner opportunities available for brands while unlocking new opportunities for affiliates themselves to expand their reach and promotion methods”.
Ernie St Gelais of LinkConnector put it that “Affiliate recruitment is a crucial task for merchants and agencies, to diversify and scale their programs. LinkConnector is extremely excited to now have Publisher Discovery’s AI powering its affiliate recruitment tools”. This has been the key objective of Publisher Discovery; to make the whole process simpler and more effective.
WHAT WE’VE ACHIEVED
The increase in affiliate numbers has been driven by advances in the identification and curation of the affiliate link data. The rise to over three million publisher websites is from analysis of over 2.7 billion affiliate links, referring through to over 460,000 advertisers worldwide.
The initial raw data is processed to eliminate dead links and websites to deliver the most relevant and valuable new potential affiliate partners. This is filterable in around 80 market Verticals and by all geos. The algorithm now also includes the Trust Flow and Citation Flow score from Majestic. Each of the affiliate websites is analyzed in detail, to further improve the relevance of results.
Michael Cole adds; “This rapid expansion in the number of affiliates and types of performance partners makes it increasingly important to build out processes for discovering and recruiting partners beyond traditional affiliate websites.”
The Publisher Discovery tools cover over 80 market verticals in all countries, so advertisers are able to search within markets. For instance looking at just FR or then DACH, or more widely again, SE Asia.
Simon Stanley, who manages affiliates for Kaspersky said, “As a global advertiser with teams in most geos, we value the ability to identify strong local partnership opportunities in each region. These tools make the identification of the most relevant and useful a lot simpler”.
SEE HOW IT WORKS
We’ve designed the platform to be simple to use and very quickly arrive at really actionable results. Users report a saving of several hours a week in the searching and assessing new potential affiliates. The AI behind this platform achieves not only this but accurately assesses the relevance of each publisher.
Stephon Anthony of Master of Malt shares his experience “Publisher Discovery has perfected my way of working when recruiting affiliates. They’ve managed to make account managers’ lives easier, to determine which are the best results for a brand/advertiser.”
The platform is dedicated to ensuring users quickly and easily discover new partner opportunities. If you want to see how this can work for your affiliate campaign, why not try our Free 7-Day Trial:
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