Find Specialist Gifts Affiliates
The pandemic has meant a big growth for many online gifts retailers. Statista reports that two billion people bought goods or services online in 2020 - and e-retail passed US$4.2 Trillion. They also project that ecommerce will account for 21.8% of all global retail sales by 2024.
Huge Move Online
During the last year, with the forced closure of many smaller high street retail premises due to covid19, business owners have made a move to online in ever increasing numbers.
The massive expansion in specialist tracking specifically for this influx of SME merchants, such as Awin Access and Tradedoubler Grow has brought a big influx of online merchants brand new to the affiliate market. The biggest question for a large proportion of them is "where do I find affiliates?".
It is of course toughest of all for smaller and newer merchants and advertisers. Established retailers will have a track record, data feeds in place and a track record, which affiliates will need to understand how they may perform. So new entrants will need to pay a higher % of basket to even get a look in - and a share of that affiliate attention. If that sounds like you, then you need to download our 35 Top Tips; check out the Affiliate 101 as well.
Finding by Keyword
The Publisher Discovery Chrome Extension gives a short cut in researching which websites in your Google keywords results are affiliates. It shows an alert with our logo in the results where websites are using affiliate links - as you can see below.
This can be highly effective, as they already have relevant content, so your product should naturally give them a better conversion to sale. Take a look at this example using the 'personalised gifts' keyword:
This saves hours of working out whether websites that figure on your keywords in search results are using affiliate links. Some of course may be advertiser partnerships such as here, which opens up even more potential opportunities.
If you have an account, you'll also then be able to see which competitors they're promoting and which networks the affiliate is signed up with, to make recruiting even easier. You'll also be able to enter your competitors websites and see which affiliates are promoting them - all the websites in the platform are link-active.
See more about that on the Chrome Extension > page.
How to find relevant gifts affiliates?
Flowers and Gifts was of course the first ever affiliate program, as a beta back in 1994 on the Prodigy Network (part owned by IBM). So this vertical has the longest history of all! Finding the publishers to affiliate has always been one of the hardest parts of the affiliate manager's role.
The job of finding new and relevant affiliates with good audiences is still not always a simple one. The Publisher Discovery platform has been built specifically to take the hard graft out of finding new affiliates in any vertical - as you can see above.
Find live affiliates with Publisher Discovery
This selection of affiliate websites is taken directly from the Publisher Discovery platform - and are all currently link-active. Why not take a free trial and dig into their advertiser partnerships, social links - and contact them directly to recruit them.
In your 7-day trial you will be able to:
- search through thousands of relevant and link-active affiliates
- understand their marketing activities and social campaigns
- see which ones are promoting competitors, and
- create a Gap Analysis against your own program.
Here's a few to start with - there are literally thousands more affiliates in the platform...
Filter for more relevant results in each vertical niche:
- Experience Days
...and find thousands of partners by geo or by network, down to your most relevant prospects. Check out the Wedding Affiliates > publishers as well.
Have 7-Days on us -
we really want you to connect
with the best specialist gifts affiliates!
Shopping Publisher Spotlight
Read the interview with Warrick Lambert and the team at Redu. The publisher operates across multiple properties including Ashleigh money saver a great performer in the gifts vertical.
Read our other posts on affiliates across various vertical sectors and promotional types, how they managed the effects of the global pandemic and their plans for the future.