Specialist maternity affiliates
If you're already managing a successful program in maternity fashion, you'll have focused on those which have been best at driving conversions. However, it's always worth keeping an open mind and responding to changes in the performance marketing landscape.
Affiliates driving high volumes are likely to be the most valuable, so long as quality of the traffic is monitored. For affiliates, there are plenty of resources to discover new programs to promote and they will choose the most appropriate partners for their blog or influencer channels.
For program managers of course apart from digging into keyword search, it's not so simple, which is why we developed Publisher Discovery. Our aim is to provide the best resource for affiliate managers to discover and recruit affiliates - which include bloggers and influencers.
It's important to discover and work with niche affiliates with engaged audiences - so largely content driven. Don't ignore other channel specific affiliates such as PPC or email, as they can be tactically very useful partners.
Also, don't ignore potential partners in other verticals - for instance, affiliates such as The Curvy Fashionista and certainly The Bump will have a proportion of their audience in the maternity mindset.
The Affiliate Relationship
One of the most common questions we see being asked is 'how can I hire affiliate marketers?'. This is actually not far from a reality. If you're looking to engage with the best performing affiliates, you should be considering as hiring a specialist consultant. An affiliate manager starting from that viewpoint starts to consider this as a business partnership rather than just another media buy; a very common trap to fall into.
Most are indeed channel specialists, whether as SEO affiliates, PPC affiliates or content publishers of varying types, which can include health professionals, or fashion bloggers and influencers. All are effectively performance based consultants backing up all your other channel activity. You should think of affiliate not as a channel but more a business model!
Find your new maternity affiliates with Publisher Discovery
As mentioned above finding quality content affiliates is the hardest tasks for a program manager. Publisher Discovery has been built specifically to take the pain out of finding new affiliates for maternity fashion - or for any vertical.
This list of affiliates is directly from Publisher Discovery vertical Maternity Fashion view. Take a free trial and take a look at their advertiser partnerships, social links - and then contact them directly to recruit them.
In your 7-day free trial you will be able to:
- search through thousands of relevant new affiliates
- understand their marketing style
- see which are promoting your competitors, and
- create a Gap Analysis against your own program