Affiliate Vs Partner – What’s in a Name? 26 Feb, 2020 Chris Tradgett 6 min read So are they Affiliates or Partners? We’ve read a lot of discussion in social forums, blog posts and conference sessions about the use of the term affiliate and/or partner marketing. ‘Affiliate vs Partner’ was even the Keynote panel session […]
Category: Affiliate Management
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Affiliate Recruitment Techniques
Affiliate Recruitment Techniques 18 Nov, 2019 Tom Bourne 4 min read The Toughest Task in Affiliate Management Affiliate recruitment is one of the most time-consuming and hardest parts of managing your affiliate programme. That was the key motivation for developing the Publisher Discovery platform. With the advances in machine learning, we knew that it was the […]
Using AI to Manage & Recruit Affiliates
Using AI to Manage & Recruit Affiliates 08 Apr, 2019 Chris Tradgett 3 min read Affiliate Network Affiliate Optimisation This article appeared in issue 46 of FeedFront Magazine, which was published in April 2019 In a 2017 article Richard Dennys, CEO of Webgains, predicted that AI-enabled insights are set to transform affiliate marketing. Over the past year […]