Why Ecommerce Players Need Affiliates 24 Nov, 2021 Chris Tradgett 8 min read What’s the Importance of Affiliate Marketing to Ecommerce? The start of 2020s has been a pivotal moment for retail as ecommerce has outperformed the high street. We’ve seen newspaper reports since 2014 heralding that retailers were abandoning the high street and moving […]
Getting the right infrastructure and program tracking is one of the most important aspects of an in iGaming affiliate program’s success. The foundation on which you build your “affiliate house” plays a key role in how you monetise and deliver ROI in this channel.
There have been many changes and innovations in this sector across the past decade which I’ll explain in more detail below. It’s key to plan for the future when considering your affiliate technology and the plug-ins that you can use to maximise it’s performance and growth.
Affiliate Vs Partner – What’s in a Name? 26 Feb, 2020 Chris Tradgett 6 min read So are they Affiliates or Partners? We’ve read a lot of discussion in social forums, blog posts and conference sessions about the use of the term affiliate and/or partner marketing. ‘Affiliate vs Partner’ was even the Keynote panel session […]
Affiliate Recruitment Techniques 18 Nov, 2019 Tom Bourne 4 min read The Toughest Task in Affiliate Management Affiliate recruitment is one of the most time-consuming and hardest parts of managing your affiliate programme. That was the key motivation for developing the Publisher Discovery platform. With the advances in machine learning, we knew that it was the […]
AI and machine learning: Publisher Discovery relaunches affiliate analysis tools 10 Aug, 2019 Chris Tradgett 2 min read Publisher Discovery are excited to announce the launch of a brand new platform driven by advanced AI and machine learning technology. The development of Publisher Discovery competitor analysis tools followed the initial trialling of the in-network app […]