Affiliate Tracking in iGaming

Getting the right infrastructure and program tracking is one of the most important aspects of an in iGaming affiliate program’s success. The foundation on which you build your “affiliate house” plays a key role in how you monetise and deliver ROI in this channel.

There have been many changes and innovations in this sector across the past decade which I’ll explain in more detail below. It’s key to plan for the future when considering your affiliate technology and the plug-ins that you can use to maximise it’s performance and growth.