We’re very pleased to share the great news on Publisher Discovery’s performance at a recent awards ceremony. The AI-driven recommender achieved ‘Highly Commended’ in the category ‘Best use of AI and Machine Learning‘ at the Performance Marketing Awards. The commendation was in association with Affiliate Future.
The awards ceremony was held in its customary venue of the Grosvenor House Hotel, in Park Lane, London. Over 2000 leaders from across the performance marketing industry gathered to celebrate their successes.
The commendation was for the Publisher Discovery app installation in the Affiliate Future interface. This helps their merchants to identify potential new partners within the network driven by AI. This uses advanced machine learning techniques to understand their preferences for recruitment. Initial results shared with the judges showed a huge saving in time spent finding and recruiting affiliates; one of the most difficult tasks in an affiliate manager’s role.
This was the first year that this category has been contested, with some very strong submissions from Sizmek Poland, Huawei and Tradedoubler; and the winner, Increasingly. To have achieved this commendation reinforces the advanced tech we are providing and the proven results when applied to affiliate recruitment.
We look forward to announcing further developments in the application of the technology over coming weeks. If you want to be kept up to date with the latest tech, just get in touch or follow us on social media.