Affiliate marketing statistics show that the industry generates around 16% of all ecommerce sales globally.
During the difficult trading environment in 2020-21, this focus has become increasingly important. And it’s a figure that is growing quickly and at different rates in different markets - affiliate marketing spending in the U.S. alone is expected to reach $8.2 billion by 2022 - with over 80% being B2C.
This report examines the relative share of this market managed by each of the network and technology players. It also introduces the research we are carrying out to deliver increasingly detailed analysis for Publisher Discovery users.
As an independent data source, Publisher Discovery is ideally placed to provide analysis of affiliate networks on a global scale.
This report is the first in a series providing insights into the relationships publishers have with affiliate networks across our world view.
Download our Global Affiliate Insights Whitepaper below to continue reading
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