10 Affiliate Management Training Courses 21 Jun, 2021 Chris Tradgett 8 min read Training Courses for Affiliate Managers Learning on the job has been the way to go in this industry but affiliate management training from third party providers is now becoming more accepted. From my own early days in affiliate in the early 2000s, […]
Keep Optimising Your Affiliates for Growth 28 May, 2021 Emma Outerbridge 4 min read Keep Optimising Podcast Featuring Chris Tradgett The April episodes of the Keep Optimising Podcast focused for the first time on affiliate marketing. Keep Optimising is the regular podcast from Chloë Thomas of Ecommerce Masterplan. Chloë interviewed four influential writers from the […]
Affiliate Management Podcasts 16 Mar, 2021 Chris Tradgett 3 min read Sharing Affiliate Knowledge Podcasts have grown enormously in popularity over recent years and even more so during the period of lockdowns since last March. The focus on exercising alone has meant we all have more time for listening – podcasts are the ideal medium. […]
Recently our CMO, Chris Tradgett was interviewed by Rick Magennis on the subject of recruiting affiliates. Rick is the founder of Affiliate Management Expo which is coming up in February.
They talked about how brands and affiliates have changed during 2020 and how a focus on quality over quantity in recruiting is more important than ever. What makes this conversation really interesting is that they shared thoughts about improving the recruitment process and common mistakes of brands in recruiting affiliates.