Bloomberg view on ‘Affiliate’ – a Strange Skewed View


“Bloomberg on Affiliate” first published via Linkedin :

Bloomberg‘s recent article on their view of affiliate adverts on Facebook gives a strangely skewed version of the Affiliate Marketing industry the rest of us work in.

It’s an interesting view from Bloomberg on one facet of the #affiliate marketing model. It is however very important to emphasise that this is just ONE facet of a much broader marketing discipline – and in fact, appears to be the seamier and more black-hat end of the #Leadgentypes of ‘affiliate’.

The kinds of ‘affiliate’ and activities that the article covers are not recognised by a great many in the real world of partner marketing and pretty much the only shared DNA is that the scammy/scummy end also run adverts on a cost per sale/action model.

Affiliates and Facebook Profits

Bloomberg chose to give their assessment of the industry based on one relatively unknown black-hat conference and seemingly deliberately ignored others like AffiliateSummit or PILiveShow or even AWConferences. It’s a bit like giving an understanding of the world of the whole music industry from a single Death Metal concert – or the world of finance from a slightly dodgy Forex/BitCoin conference.

It's interesting nonetheless and perhaps is a boost to the movement towards using Performance Marketing as the term, which embraces so much more such as influencer marketing; all so much more what the rest of the industry understands by the term ‘Affiliate Marketing’


Chris Tradgett


For a list of the most relevant exhibitions and conferences for affiliate managers, see Affiliate Conferences >

Get blog updates to your inbox

By clicking Subscribe you are agreeing to receive email marketing communications from Publisher Discovery. We will not share your details with any 3rd parties and you can change your preferences at any time. Please review our Privacy Policy for more information.