Keep Optimising Affiliate Management Special 06 May, 2021 Chris Tradgett 1 min read Wide Ranging Conversation on Affiliates I had the great pleasure of sharing time with some great friends in the industry, on a Keep Optimising affiliate special webinar. Chloe asked some really insightful questions, partly drawn from the four Podcasts recorded during April, […]
Tag: Webinar
Recruiting Affiliates in Travel
2020 has been a particularly cruel year for the travel industry. In a recent webinar on recruiting affiliates in the travel vertical, Chris Tradgett shared some recent feedback on the challenges and opportunities facing this sector as we head into 2021. This was based on conversations with publishers and advertisers in the travel vertical gave some valuable insights.
Affiliates and Brand Building
Affiliates and Brand Building 27 Aug, 2020 Chris Tradgett 6 min read Recently Chris Tradgett was in conversation with Simon Akers of Archmon in a webinar. We’d previously discussed how affiliates can be a key component in building a brand – and thought it would be the perfect subject for an online session. The Webinar was streamed […]
Taking Ownership of Publisher Growth
Taking Ownership of Publisher Growth 20 Aug, 2020 Chris Tradgett 5 min read This article is based on a joint webinar by TUNE and Publisher Discovery on publisher growth. We joined with Brian Marcus, VP Global Marketing at TUNE to tackle the issues around growing your affiliate program. It’s no longer enough to ‘set and forget’ a new program; affiliate managers need to be […]
Planning Christmas in July
Planning Christmas in July 14 Aug, 2020 Emma Outerbridge 2 min read How to Plan for a Successful Q4 The world has changed a lot since Christmas 2019 – and that may mean we need to plan differently. In ecommerce, you really need to be asking “how can I plan for ‘Christmas in July’“. We […]