DADI Awards Nomination 23 Oct, 2020 Tom Bourne 3 min read We are very pleased with our recent nomination for the DADI Awards 2020, jointly with Master of Malt and their network, Affiliate Future. The prestigious ‘Drum Awards for Digital Industries’ are a key event on the media calendar and we’re very pleased to be included. […]
Record Breaking Cyber Weekend Predicted
online shoppingMost forecasts are predicting this year’s Black Friday and Q4 generally to break all records. Almost all markets and verticals have seen ‘unprecedented’ changes in the ecommerce and general retail landscape. The global pandemic has forced changes to retail consumer behaviours and retailer responses alike. Our upcoming report will cover this with valuable affiliate analysis that will help in developing actionable tactics to make the most of the Black Friday.
2020 has been a particularly cruel year for the travel industry. In a recent webinar on recruiting affiliates in the travel vertical, Chris Tradgett shared some recent feedback on the challenges and opportunities facing this sector as we head into 2021. This was based on conversations with publishers and advertisers in the travel vertical gave some valuable insights.
We recently gave a live demo looking at how to find Toys & Games affiliates. The Publisher Discovery platform makes this really easy – and makes it easy to recruit them.
In the demo, which we recorded, Chris Tradgett talked through the opportunities facing affiliate managers. With the trends moving towards online retail, a 25-35% growth in online sales is being predicted for this Q4. In the Toys & Games vertical this is compounded by the prediction that 43.4% of UK toys & games sales will be made online by 2022.
Affiliates and Brand Building 27 Aug, 2020 Chris Tradgett 6 min read Recently Chris Tradgett was in conversation with Simon Akers of Archmon in a webinar. We’d previously discussed how affiliates can be a key component in building a brand – and thought it would be the perfect subject for an online session. The Webinar was streamed […]