IPMA 2021 Awards Shortlist News

IPMA awards

Publisher Discovery and LinkConnector
Shortlisted for Best Partnership

Taking External Affiliate Recruitment to Unprecedented Heights

We are excited to announce that our work with LinkConnector has been recognised in the IPMAs (International Performance Marketing Awards) for 2021.

LinkConnector and Publisher Discovery created an integration for the network advertisers to leverage Artificial Intelligence (AI) to analyze and recruit from over 3.5 million affiliates external to its network.

The deep integration enabled Publisher Discovery to recommend the ideal affiliates from within the LinkConnector network to partner with. By extending the data to all affiliate websites within our app, advertisers are now able to discover potential affiliate partners from anywhere on the web - across any network.

The integration was further developed by both teams to ensure that these external affiliates could be reached and recruited using LinkConnector's own outreach tools. LinkConnector's CTO & Co-President, Ernie St Gelais said: “LinkConnector is honored to share this IPMA nomination with Publisher Discovery. Since its launch, this technology integration has produced wide-ranging opportunities for LinkConnector merchants to find new affiliates and communicate with them for seamless recruitment into their programs.”

Meeting the Brief

The IPMA judges were "seeking a standout partnership that has enabled one or more stakeholders to improve their performance marketing campaigns or company performance." We are thrilled that Publisher Discovery's partnership with Linkconnector has been recognised in this way.

The partnerships being considered were not limited to those between a publisher and an advertiser but also took in agency/client and tech partnerships in conjunction with an advertiser and publisher.

IPMA Awards Ceremony

This year the awards ceremony will be live again - at the Landmark Hotel in London's Marylebone - on Monday 18th October 2021.

You can book a table via the website (or even just single seats), with three course dinner and wine! See you there!

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