Notes from a webinar featuring Jim Banks of Spades Media in conversation with Chris Tradgett, examining the effects of affiliate links on your SEO and paid search activities. Jim shared some of his considerable experience in search and affiliate. In particular, on how links affect an advertiser’s SEO and PPC campaigns. He also covered the impact of monetization links on a publishers SEO & PPC and other areas of search and affiliate.
These notes on what we covered give an idea of the range of his valuable expertise. You can hear more in the recording available via Vimeo in the link below.
The discussion covered some of Chris and Jim’s shared history in the affiliate and SEO space. Jim gave a brief history of the ‘relationship’ affiliates have had with Google over the years. Jim corrected the view of some in the affiliate space that Google ‘has it in for affiliates’; many of the more vocal on the old forums shouted for a reason – they were bending the rules or trying to wear a hat that was a shade too dark!
If affiliates follow Google’s main points in their publisher guidelines, they shouldn’t go far wrong. Google and the other search engines downgrade ‘thin’ or copied content, so don’t just copy advertisers content and publish.
They then went on to give some powerful insights into the effect of SEO from an online merchant’s viewpoint when dealing with affiliates. Jim shared some of his experience in working cross discipline with some of the leading online brands and some best-practice tips for managing affiliates alongside SEO and PPC.
You can see and hear the full conversation in the recording below.
Watch the recording
About Jim Banks
Jim Banks is the CEO of Spades Media. A keynote speaker who has worked with over 1000 businesses. Helped generate over 2 million leads for B2B companies and over $1.6 billion in ecommerce sales.