Linkconnector Partnership with Publisher Discovery

We’re very excited to announce our latest partnership with the LinkConnector affiliate network.

LinkConnector (LC) has been driving change in the industry while evolving their affiliate marketing service and technology platform for over 16 years. LinkConnector sets itself apart more as a technology company than just an affiliate network. The advanced technology enables them to provide customized technical solutions that do not exist elsewhere.

LinkConnector provide a large suite of innovative technologies. These support a reimagined way for merchants and affiliates to build successful performance marketing partnerships. One of its many valuable differentiators is their patented Naked Link Technology. This simplifies pay-for-performance partnerships between internet brands and content creating bloggers.

The company was founded by Choots Humphries and Ernie St Gelais, both of whom act as Co-Presidents. LinkConnector’s leadership team shares success stories and challenges on stage at industry conferences. Like ourselves they are also active in the Performance Marketing Association. Averaging over 10 years of affiliate marketing experience across all LinkConnector employees, the entire team are a mix of highly experienced account managers helping to drive their clients’ success.

Linkconnector + Publisher Discovery

The Publisher Discovery integration provides Linkconnector advertisers with access to our unique My Network recommender. This enables all LinkConnector merchants to view all the potential affiliate partners in the network. These are sorted by Relevance, Value and Total Score. The scores combine to indicate how potentially valuable each affiliate is likely to be to a specific merchant and how well they could perform.

Publisher Discovery uses Artificial Intelligence (AI) to show merchants/advertisers the best potential affiliates/publishers on the network to recruit. These are ranked by how much revenue they they have potential to drive, as well as the relevancy of their content. Merchants can use filters to view pending or new affiliates; the sliders filter the lists down yet further to get the most relevant partners.

LinkConnector is the exclusive U.S. network offering this level of direct integration with Publisher Discovery. This integration not only allows merchants to view all affiliate information in the one place where they make a decision; it also allows for more precise results since recommendations consider specific affiliate performance throughout the LinkConnector network.

Leveraging AI, the Publisher Discovery app learns more along the way. The more the technology is used within a network, the better it becomes. Users of the tools have reported significant time saving of up to five hours a week compared to traditional search and recruiting techniques.

The additional detail in the app also gives users a better understanding of the prospects to make recruiting easier. Users can add to a favorites list to review later, or filter even further by choosing specific affiliate types.

You can read more about Linkconnector in Sarah Bundy’s  articles on affiliate networks and tracking platforms. Read the article here.

The Publisher Discovery App

LinkConnector merchants are also able to seamlessly upgrade to access the Publisher Discovery tools for a small additional fee. These provide merchants/advertisers with that valuable external view across all affiliate networks. In the platform, over three million affiliate websites are analyzed by Vertical and by Competitor. Coupled with AI-driven Relevance and Traffic scores, users can home in on just the most relevant and useful potential partners quickly. You can read a great success story in the Master of Malt case study.

LinkConnector’s merchants can contact their account manager to learn more. You can be begin recruiting affiliates with this added functionality in no time Get a demo or sign up for a training session via the interface messaging. We are also happy to give a quick demo to show how easy we make the affiliate discovery and recruitment tasks.

You can read more in the announcement on the LinkConnector blog post.

Chris Tradgett