Way back last December, little did we know what 2020 would promise for the world of affiliate marketing. In fact, the world itself felt a very different place!
At Affiliate Summit West, there was talk of a new virus but we’d no idea of how that would impact the coming year. By February and certainly March we knew that 2020 was going to be a very different year indeed. We wrote a short blog post overview of what the pandemic could mean for affiliate managers; but even then so little was known of the economic effect.
Our tech team have recently put in place a number of changes in the way that data is gathered. This has meant that we are now indexing even more publisher websites giving users access to increased numbers of affiliates and influencers. We have added over a million new affiliate websites, lifting the total from two million to over three million; literally millions of partner opportunities.
The New Global Performance Marketing Event
Well, PI Live Global has been and gone now. You can still catch up by reading our PI Live Roundup Article
PI Live covers 4 days, 27-30 October and is timed to be fully available for UK, European and US attendees. Key Content Partners are Awin and Impact; Gold partners include Acceleration, CJ Affiliate and Tipser.
Record Breaking Cyber Weekend Predicted
online shoppingMost forecasts are predicting this year’s Black Friday and Q4 generally to break all records. Almost all markets and verticals have seen ‘unprecedented’ changes in the ecommerce and general retail landscape. The global pandemic has forced changes to retail consumer behaviours and retailer responses alike. Our upcoming report will cover this with valuable affiliate analysis that will help in developing actionable tactics to make the most of the Black Friday.
A ‘Fireside Chat’ with Everflow 01 – 1 October 2020 Online The Amazing Agility of Affiliate Chris Tradgett, Publisher Discovery CMO will be in a ‘fireside chat’ with Michael Cole of Everflow on the innate agility of affiliate marketing as a discipline. They’ll be discussing some of the key issues in the affiliate channel. In recent months, the flexibility and adaptability […]